In the fast-evolving world of artificial intelligence, few stories capture the transformative power of AI like that of Lovable, the Swedish startup revolutionizing software development. Founded in 2023, Lovable has skyrocketed to $200 million in annual recurring revenue (ARR) in under two years, achieving this milestone with a lean team of around 100 employees. At the helm of its growth strategy is Elena Verna, a seasoned growth expert previously at companies like SurveyMonkey, Amplitude, Miro, and Dropbox. In a recent episode of Lenny's Podcast—published on December 18, 2025—Verna unpacked the "new AI growth playbook for 2026," revealing how Lovable shattered traditional SaaS conventions to build one of the fastest-growing companies in history.
Lovable's core innovation lies in "vibe-coding," a term popularized by Andrej Karpathy. Users simply describe their desired app or website in natural language—chatting with the AI about features, aesthetics, and behaviors—and the platform generates full-stack, production-ready code. Powered by leading models from OpenAI and Anthropic, Lovable handles everything from UI design and backend logic to databases, authentication, payments, and deployment. This democratizes software creation, enabling non-coders like teachers, designers, and entrepreneurs to build sophisticated tools without traditional development hurdles







