The Ads Revenue Sharing program on Twitter (now X) has distinct features and requirements compared to similar programs on other social media platforms. Here's a comparative analysis:
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1- Eligibility
- Twitter (X) : 500 followers, 5 million impressions in 3 months, must subscribe to Twitter Blue or be a Verified Organization .
- YouTube : 1,000 subscribers, 4,000 watch hours in the past year for monetization .
- Instagram/Facebook : 10,000 followers and 600 minutes of video views in the last 60 days for ad revenue sharing .
- TikTok :10,000 followers and 100,000 video views in the last 30 days to join the Creator Fund .
- Snapchat : No formal eligibility; pays top creators through Spotlight based on performance metrics .
2- Payout Structure
- Twitter (X) : Up to 97% of ad revenue after fees until $50,000 lifetime earnings; then a different structure applies .
- YouTube : Approximately $0.018 per ad view; about $18 for every 1,000 views .
- Instagram/Facebook : Creators receive a 55% cut of ad revenues; payouts can be ambiguous .
- TikTok : Varies; pays between $0.02 to $0.04 per 1,000 views through the Creator Fund .
- Snapchat : Daily payouts from a pool based on top-performing content; specifics not disclosed .
3- Payment Processor
- Twitter (X) : Stripe required for payouts .
- YouTube : AdSense for ad revenue payments .
- Instagram/Facebook : Payments through Facebook's monetization tools .
- TikTok : internal payment system for Creator Fund payouts -.
- Snapchat : internal payment system for Spotlight creators .
4- Content Type
-Twitter (X) : General tweets and video content eligible for monetization .
-YouTube : Video content primarily .
-Instagram/Facebook : Image and video posts; IGTV ads available .
-TikTok : Short-form videos primarily .
-Snapchat : Video content on Discover and Spotlight .
Key Takeaways
- Lower Entry Barriers : Twitter has recently lowered its eligibility requirements, making it easier for creators to join compared to platforms like YouTube and TikTok, which have more stringent follower and view count requirements.
- Payout Potential : While YouTube is known for its lucrative payouts per view, Twitter's model offers a high percentage of revenue share but caps total earnings at $50,000 before changing the payout structure.
- Payment Processing : All platforms utilize different payment processors, with Twitter requiring Stripe, while others like YouTube use AdSense.
- Content Diversity : Twitter allows various types of content for monetization, whereas platforms like YouTube and TikTok focus primarily on video.
Summary
while each platform offers unique monetization opportunities and structures, Twitter's recent changes aim to attract more creators by lowering barriers and enhancing revenue potential.