" I see myself as an ambassador of French heritage and French culture. What we create is emblematic. It's linked to Versailles, to Marie Antoinette "
Bernard Arnault & family
Here Are Bernard Arnault Books
Bernard Arnault, the CEO of luxury conglomerate LVMH, has become the world's richest person with a net worth over $200 billions .
1. Have a long-term vision and be ambitious
Arnault first visited China in 1991 when its GDP was just 4% of today's level. He still decided to open the first Louis Vuitton store there, and now it's the top luxury brand in China and globally . learn more from arnault
2. Focus on creativity and innovation
"My work is to help innovators and designers understand that the success of their creativity is in large part based on the success of their products. Creativity – yes, but executed in a way that people like and can use." Learn more from arnault
3. Prioritize the brand over your own image
"All I am interested in is promoting my brands, never myself."
4. Maintain financial discipline
"Money is just a consequence. I always say to my team, 'Don't worry too much about profitability. If you do your job well, the profitability will come'." Learn more from arnault
5. Stay connected to the ground level
"I often say to my team we should behave as if we're still a startup. Don't go to the office too much. Stay on the ground with the customer or with the designers as they work... I visit stores every week. I always look for the store managers. I want to see them on the ground, not in their offices doing paper work."
6. Be competitive and aim to win
"I am very competitive. I always want to win."
7. Have the freedom of choice
"What feels good is choice. Having the freedom of choice. The only thing that is imposed on me professionally speaking is my own long-term vision of things."
8. Understand both creativity and finance
"Unlike other global CEOs, Arnault understands both the creative and the financial aspects of running a luxury business."
9. Maintain a rigorous work ethic
Arnault works 12-hour-plus days at age 75, starting with classical music in the mornings and engaging in activities like playing the piano and tennis during breaks . learn more from arnault
10. Prepare for succession
While Arnault plans to retain control of LVMH until at least 2030, he is actively evaluating his children's capabilities to eventually take over the reins . Arnault Real Time Net worth