Step 1: Niche Like a Sniper
Generic = dead. Solve a specific problem: "AI ethics for journalists" > "writing tips." Finance, STEM, and culture niches monetize fastest—Michael Burry launched at $379/year and sold out in hours.
Step 2: Free Growth Machine (First 30 Days)- Post 1-2x/week: Valuable, story-driven, concise.
- Cross-promote on X, LinkedIn, Reddit.
- Substack hack: Notes (their Twitter clone) + guest posts = 500 free subs fast.
- Goal: 500-1,000 free readers before paid launch.
- Tease: "Paid subscribers get my private growth playbook + monthly AMAs."
- Price: $5-10/month or $50-100/year.
- Conversion booster: Survey free readers—"What would you pay for?"
- Aim for 40%+ open rates (tweak subjects).
- Referral program: Free months for shares.
- Community gold: Polls, chats—engaged readers convert 2x better.
- 1,500 paid subs at $7/month = done.
- Add sponsors/affiliates.
- 2026 multiplier: Podcasts + video = 30% higher retention.
- Churn <5%/month? Healthy. Higher? Add more exclusives.
- Reinvest 20% in ads/tools.
- Track everything in Substack analytics.
