The Amazon Influencer Program is an extension of Amazon's Associates affiliate program, designed specifically for content creators with engaged social media audiences. It lets you earn commissions by recommending Amazon products through a personalized storefront and shoppable content.
At its core, you build a custom page on Amazon (e.g., amazon.com/shop/yourname) where you curate products, create idea lists, upload photos, short videos, and even livestreams. Followers discover and shop your recommendations directly on Amazon. You earn commissions on qualifying purchases made through your storefront links, individual affiliate links shared in social posts, or when Amazon features your content onsite (e.g., in search results or product pages for extra "onsite earnings").
Commissions vary by category—typically 1% to 10%, with some digital products reaching up to 20%. Rates appear in your reports, and payouts follow the standard Associates schedule (after a $10 threshold).
To join, apply at affiliate-program.amazon.com/influencers by linking an active, public account on YouTube, Instagram (business), TikTok, Facebook (business/creator), or sometimes Pinterest. Amazon reviews your follower count, engagement (likes, comments, shares), content quality, posting consistency, and audience authenticity—no fixed minimum followers exist, but approvals often start around 1,000–10,000 for nano/micro-influencers with strong interaction. High-engagement niches like beauty, tech, home, or fitness tend to fare better.
Once approved, you set up your storefront, add products, and promote your unique URL or links across platforms. Many creators post short product reviews or unboxings on social media or directly to Amazon for passive income potential. Recent updates (as of 2025–2026) emphasize onsite commissions from featured videos/photos and tools for easier product research.
Success varies: Some report $500–$2,000+ monthly with consistent short videos and smart product picks, while others note saturation makes early easy money harder now. It rewards authentic recommendations over spammy tactics—focus on genuine value to build trust and earnings.
